Tracking install - WordPress

Install your Maporio conversion tag on WordPress

WordPress runs almost half the websites on earth. The path below works on any WordPress site, no matter who built it (Elementor, Divi, Avada, custom theme - all fine).

1

Get your snippet from Maporio

Sign in to Maporio. Go to Dashboard → Ads → Lead tracking. Click Copy snippet. The snippet already has your workspace token baked in - keep it on your clipboard for the next step.

2

Install the GTM4WP plugin

  1. Sign in to your WordPress admin (yoursite.com/wp-admin).
  2. Go to Plugins → Add new.
  3. Search for "GTM4WP" (full name: Google Tag Manager for WordPress).
  4. Click Install Now, then Activate.

GTM4WP is free, runs on every WordPress site, and plays nice with every page builder + theme we've tested.

3

Paste the snippet

  1. In WP Admin, click Settings → Google Tag Manager.
  2. Open the Custom code tab.
  3. Paste the Maporio snippet into the Custom JS code box.
  4. Click Save Changes.
4

Verify it's firing

Open our test page, type your homepage URL, and hit Test. Three green checks means you're live. If anything is red, the page tells you what to fix.

You're done when:

  • GTM4WP is installed and active.
  • Maporio snippet is pasted in the Custom JS code box.
  • All three checks on /help/install-tracking/test pass.

Already use Site Kit by Google?

Site Kit can't install custom conversion tags by itself, so most sites end up running GTM4WP alongside it. Both can coexist. If you only have admin access via Site Kit, contact us and we'll talk you through the workaround or quote our $997 White-Glove install.

Built a custom theme and prefer to paste in header.php?

WP Admin → Appearance → Theme File Editor → open header.php → paste the snippet just before </head> → Update File. You'll need to redo it after every theme update, which is why we lead with the GTM4WP path.

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