Dr. Sara K. - Brightline Dental
+24 new-patient bookings per month
The problem
Single-location practice. 380 five-star reviews, immaculate website, $14k a year on Google ads. Ranking 12th in the three-pack for her primary intent terms. New-patient pipeline had slipped 18% year over year.
The audit moment
Audit found 6 service categories blank, no FAQ schema on the site, photo cadence had stalled at one upload per quarter, and 31 of her last 90 reviews had no owner reply.
What we shipped
- Filled 6 categories (Implants, Invisalign, Pediatric, Cosmetic, Veneers, Emergency)
- Replied to all 31 missed reviews in HIPAA-safe language within 24 hours
- Shipped FAQ schema + JSON-LD across the top 8 service pages
- Posted twice weekly with patient testimonials (with permission), procedure spotlights, and team intros
- Added 18 fresh exam-room and team photos over the first month
The result
Map-pack appearances climbed from 41/week to 312/week (7.6x) on her tracked keyword set. New-patient bookings went from 11/month to 35/month. Practice manager started a waitlist for veneers consults.
Map-pack appearances per week
▲ 271from 41 at week zero
Headline metric
+24 new-patient bookings per month
“I have 380 five-star reviews and I was still page two for 'dentist near me'. Eight weeks later, top three in every grid square my patients search from.”
The math
Average new patient lifetime value at the practice is $4,200. 24 extra new patients per month is ~$100k/month in new lifetime value. Maporio Pro for 1 location runs $199/month.
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