Dave L. - Fairway Auto Repair
Hours bug fixed in 30 seconds, +18 calls in first week
The problem
Two-bay independent shop, well-loved on Yelp, lukewarm on Google. 187 reviews at 4.8 stars. Calls had dipped quarter over quarter without an obvious reason.
The audit moment
Audit caught the hours bug immediately: a 2-year-old special-hours rule had marked the shop closed every Saturday since a 2023 holiday weekend. Google had been quietly hiding the listing for Saturday searches the whole time.
What we shipped
- Cleared the stale special-hours rule and rebuilt the weekly schedule
- Replied to 22 outstanding reviews same week
- Added 6 service categories (Brakes, Diagnostics, Suspension, Transmission, Oil, Tires)
- Shipped weekly posts featuring service-of-the-week + customer car stories
- Pinned a 'Same-day brake service' offer to the listing
The result
Saturday calls jumped from 3/week to 21/week within 14 days. Overall missed-call rate dropped from 34% to 6%. Quarterly call volume climbed 41% over the prior quarter.
After-hours missed-call rate
▼ 28%from 34% at week zero
Headline metric
Hours bug fixed in 30 seconds, +18 calls in first week
“Free audit found a hours bug that had been there for two years. We were marked closed on Saturdays. We are open on Saturdays. That alone was 18 calls a week.”
The math
Average repair ticket at Fairway is $480. An extra 18 calls per week at his close rate is ~$22k/month in new revenue. Maporio Starter runs $99/month for 1 location.
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