Priya M. - Glow Med Spa
+38% bookings, 2 BirdEye contracts canceled
The problem
$14k website redesign two years ago. Still page two for 'lip filler near me'. Locked into a 12-month BirdEye contract for $499/month, plus Podium for messaging at $389/month. Neither moved her rank.
The audit moment
Audit found primary category set as 'beauty salon' instead of 'medical spa', no service-level posts ever shipped, last batch of treatment photos was from 2024, and zero Google Q&A had been seeded.
What we shipped
- Switched primary category to 'medical spa' + added 5 secondary service categories
- Built a weekly post cadence covering each service (Botox, filler, micro-needling, lasers, IV drips)
- Replied to her last 40 reviews in her voice within 24 hours
- Uploaded 28 before/after photos with patient permission
- Switched BirdEye + Podium off at contract end - $888/month saved
The result
Consult requests jumped from 22/month to 61/month. Booking rate held steady so revenue scaled ~38%. She paid off both old SaaS contracts within 30 days of switching.
Botox + filler consult requests / month
▲ 39from 22 at week zero
Headline metric
+38% bookings, 2 BirdEye contracts canceled
“Tried BirdEye for a year, tried Podium for six months. Both pretty dashboards. Neither one moved my pin. Maporio moved my pin in six weeks.”
The math
Average first visit at Glow is $600, lifetime $2,400. 39 extra consults/month at her booking rate is ~$11k/month in new first-visit revenue. Maporio Pro for 1 location runs $199/month, freeing $689/month after the BirdEye + Podium cancellation.
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